Three Ways We Increase Revenue for Publishers
Your designated account manager makes sure your strategy is on target, addresses unresolved issues, and implement new processes. We also handle all billing and take on the risk of collection. Beanstock Media provides you with all you need – premium services, smart technology, incremental revenue, and people you can depend on.
1. We make it easier
High impact campaigns can be as straight forward to manage as standard ads. Our proprietary technology is all about compatibility; we standardize ad executions across varied specifications and formats. Less labor-intensive back and forth means that buyers can place high impact ads on short notice, confident they will display properly. Our unique tools include:
A Java Script converter that converts tags into raw Java Script, without manual intervention. By having one tag for both standard and rich media ads, as much as a week can be shaved off launching a high impact ad.
Our proprietary SproutTM technology that eliminates the need for any additional tags, code, or pixels, or manual intervention by a publisher to support rich media ads. Larger ads are sprouted through existing ads running on your page. As your ad loads it spawns another ad around it, which is more efficient and creates incremental inventory.
GhostWriterTM software that isolates the ad call from the rest of the page and allows for the unified delivery of rich media, eliminating the need for special coding or vendor-specific files. The software is great for publishers because it ensures for the protection of content and functionality while enabling them to still benefit from high impact ads. It’s also great for advertisers because ads can be delivered through normal tagging.
Beanstock’s innovative technology improves the efficiency of both standard and high impact media buying. Using analytics, reporting, and real-time bidding where appropriate, we help you work with any number of quality demand sources to monetize every ad position and maximize each impression.
2. You get budget before it’s reallocated
Beanstock specialists are educating the marketplace, proving that you can bring the same reach, efficiencies, and control of standard media buying to premium/high impact media buying. There are many ways to work an ad budget for maximum ROI – and that does not always mean handing over premium budgets to big sites like Yahoo, YouTube, and ESPN just because it seems easier.
Are connected to pools of buyers, giving you access to markets not necessarily available to you today. We understand trading desk strategy and what advertisers are looking for. We proactively pursue premium sales opportunities on your behalf.
Use smart decisioning technology and sophisticated analysis to focus on key details of your inventory and sales processes to drive higher revenue.
Think beyond standard banner ads. We challenge buyers (and sellers) to consider ad formats/executions they’ve never heard of or tried before.
3. We’re the go-to for brand-safe inventory
Because we’re selective about who we work with, you get the types of ads you are looking for, and buyers find exactly the types of sites they want. The result? Higher rates, which drive up revenues. We provide control and transparency through:
A private ad exchange that enforces your business rules and protects data leakage.
Professional account management that makes sure you follow client preferences and avoid showing undesirable ads.